Propositions on the effects of Emotions on the Stock Market based on Appraisal theory, Approach and Avoidance Motivations.
Project by Polygence alum Thrista
Project's result
I created a research paper with novel propositions explaining the affect of emotions on Investment behaviour by employing certainty appraisals and approach, avoidence motivations.
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Summary
Previous research has indicated that emotions have an effect on investment behavior. However, this research only encompassed a limited range of emotions. While emotions like fear, anxiety, and anger have been frequently studied for their effects on investor behavior and how they affect the stock market, the effects of other relevant emotions such as sadness, surprise, nostalgia, and excitement have not been as extensively studied. Furthermore, only a limited range of investment behaviors have been studied. This paper summarizes previous research on emotions and investment behavior and develops a generalizable model incorporating approach and avoidance motivation and appraisal theory. Through this model, I provide novel insights linking emotions and investment behavior.
Andrew
Polygence mentor
PhD Doctor of Philosophy candidate
Subjects
Business, Psychology
Expertise
Marketing, Consumer Psychology, Social Psychology, Prosocial Behavior, Respect and Consumer Dignity, Emotions, Identity, Branding
Thrista
Student
Graduation Year
2025
Project review
“I liked the scheduled approach.”
About my mentor
“Very helpful. Provided good insights.”
Check out their profile