What key business and marketing strategies contribute to the success of both small and large corporations across different industries?
Project by Polygence alum Lydia
Project's result
I created a YouTube channel, with many different concepts gathered into it. I also wrote a small research paper regarding the my channel creation process.
They started it from zero. Are you ready to level up with us?
Summary
My research project is a YouTube channel. I've made videos about business and marketing principles. Based on my first video explaining the 10 basics of business and marketing, I've built a series out of it. One video per principle. This channel consists of the Business & Marketing Series, as well as individual website analysis videos. It'll include seeing how they market, why they designed their front page a certain way, etc. I've also planned to post my interviews with entrepreneurs. My target audience for this channel is mainly younger people, for example, high schoolers wanting to explore the business field. Having high school students as my target audience will be beneficial, as I can convey examples from a similar perspective, making my content more relatable. I would love to use this channel to share with others what I've learned!
Katie
Polygence mentor
MBA Master of Business Administration
Subjects
Engineering, Business
Expertise
Human-centered design / design thinking, product development, entrepreneurship, startups, nonprofits, writing, public speaking
Check out their profile
Lydia
Student
Graduation Year
2027
Project review
“I was able to learn many things, and it deepened my interest in the business field.”
About my mentor
“Katie is a super positive person, and she works hard to make sure you understand the information. Katie is also just a very friendly person to talk to, and I enjoyed being able to learn from her!”