Business Research

Did you know that in 2021, Americans started over 5.4 million new businesses?

Research in business involves gathering information about all aspects of a company or market in order to make informed decisions that will increase sales and maximize profits. Companies use a variety of research methods to expand their understanding of their market. Quantitative methods include analyzing data about customer satisfaction gathered through polls and correlational studies, while qualitative methods include conducting interviews, focus groups, and case studies to determine consumer attitudes and opinions about a product. Research in business helps companies find the ideal audience for their product or service and make sure that what they offer is as useful and beneficial as possible to the consumer. Whether you’re looking to start your own business or interested in helping an existing business work more efficiently, doing research in business will help you gather valuable insights.

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Business scholars

Luke Hilborn
Luke Hilborn
Crescent
Polygence Scholar 2021

Project: “The Disparity of Business Growth Strategy“

Lillian Clark
Lillian Clark
Palo Alto High School
Polygence Scholar 2022
Symposium Presenter

Project: “How does the usage of marketing sustainability via social media affect female Generation Z and Millennials’ tendency to purchase products?“

Jerry Zhang
Jerry Zhang
Collingwood School
Polygence Scholar 2022
Symposium Presenter

Project: “Impact of Cryptocurrency and Blockchain in Developing Countries: A Case Study of El Salvador“