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Raheem V

- Research Program Mentor

Industry expert at University of Pennsylvania (UPenn)

Expertise

marketing, consumer behavior, entrepreneurship, journalism, market research, journalism, culture, music, urban studies, civic engagement, community

Bio

I’m a storytelling professional who is passionate about expanding access and resources to underserved communities. My values and self starter mentality have led me to pursue intrepreneurship and thought leadership in my work with brands such as HBO, Paramount, Nickelodeon, BET+, Combs Enterprise, ESPN, Blavity, and The Wharton School of Business. My areas of professional expertise include brand marketing, content strategy, business development, market research, journalism, urban studies and entrepreneurship. My interests include music, art, writing, professional development, fashion, combat sports fitness and travel. My passions have led me to serve on boards such as The BEAT+ Executive Board and the Doe Fund Young Professionals Council. I’ve also volunteered with organizations such as City Tutors, Big Brothers Big Sisters, the re-entry program Ready, Willing, and Able, Ase Academy and my own youth pre-professional organization SHARP Academy. I’ve had the pleasure of being published for my writing by organizations such as Blavity, REVOLT TV, Center for American Progress, and Children First.

Project ideas

Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.

Power: How Female Rappers Have Expanded Hip Hop's Critique of Societal Power Structures

This project allows me to leverage my expertise in urban research methods and qualitative analysis. The potential student will grow these skills as well as learn to synthesize multiple data points and sources spanning an array of mediums to make a cohesive argument. Student will learn methods to differentiate and contextualize primary and secondary sources. Student will analyze sources such as lyrics, research papers, books, academic essays, policy reports, and publications. The final product will be an effective argumentative or exploratory research paper.

Raised Banner: A Marketing Agency

This project will allow me to leverage my entrepreneurial mindset as well as my skills in technical business writing, strategic planning, and sales management. "Raised Banner" is a marketing agency that unapologetically aims to be the most innovative, inclusive, creative and efficient in the industry. The student will brainstorm ways to leverage data analytics, programming strategy, and content management to delivery powerful results for clients. The first order of business is securing clients which requires prospecting, public speaking, research, and sales management skills. Do you want to take your business skills to the next level and conduct yourself like an executive champion? Look no further than "Raised Banner."

Coding skills

HTML, Javascript

Languages I know

Spanish, intermediate

Credentials

Work experience

Paramount Inc (2023 - 2023)
Brand Marketing Manager, BET+ Streaming
HBO Max (2021 - 2023)
Associate Manager, Multicultural Marketing
Paramount, Inc (2021 - 2022)
Integrated Marketing Coordinator
Paramount, Inc (2018 - 2020)
Marketing and Ad Sales Rotational Fellow

Education

University of Pennsylvania (UPenn)
BA Bachelor of Arts
Urban Studies

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