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Alyssa L

- Research Program Mentor

MBA at Massachusetts Institute of Technology (MIT)


business strategy, analytics, economics


I'm Alyssa, currently working in Corporate Strategy at IBM. At IBM, I both scope and analyze strategic questions. I lead both quantitative work, such as market sizing, and qualitative work, such as primary and secondary research, to formulate and present recommendations to top-level IBM executives. Prior, I worked as an economic / analytic consultant at Cornerstone Research. I led analyst teams in completing econometric analysis for high-profile commercial litigation, regularly analyzing large datasets and synthesizing results into impactful charts and reports for the Court. I hold an MBA from MIT Sloan School of Management and a BA in Economics from Princeton University. I am excited to work with students on topics in business strategy or data analysis! Outside of work, I love exploring new food - both cooking and restaurants. I also enjoy playing sports, including tennis and soccer, and being outside in nature for hikes or beach days.

Project ideas

Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.

Assess a business idea and formulate a business plan

Have an idea for a new product? We can work together through the phases of building out a business strategy. We'll do market research to learn about how big the market is and whether it's growing. We'll apply a competitive lens to learn about who else is in the market and whether there's room for new competitors. We'll do customer research to understand what customer needs and pain points are with existing solutions. We'll use these inputs to define both a product and go-to-market strategy and create a business plan as a final outcome. Students will learn about the steps required to assess a business idea and how to execute on each step to create a data-backed plan.

Coding skills

SAS, Stata, Excel, R

Teaching experience

Teaching assistant in MBA, guiding students in a project based class


Work experience

IBM (2021 - Current)
Lead Corporate Strategy Consultant
Cornerstone Research (2016 - 2019)
Research Associate


Princeton University
BA Bachelor of Arts (2016)
Massachusetts Institute of Technology (MIT)
MBA Master of Business Administration (2021)
Enterprise management

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