Alyssa L
- Research Program Mentor
MBA at Massachusetts Institute of Technology (MIT)
Expertise
business strategy, analytics, economics
Bio
I'm Alyssa, currently working in Corporate Strategy at IBM. At IBM, I both scope and analyze strategic questions. I lead both quantitative work, such as market sizing, and qualitative work, such as primary and secondary research, to formulate and present recommendations to top-level IBM executives. Prior, I worked as an economic / analytic consultant at Cornerstone Research. I led analyst teams in completing econometric analysis for high-profile commercial litigation, regularly analyzing large datasets and synthesizing results into impactful charts and reports for the Court. I hold an MBA from MIT Sloan School of Management and a BA in Economics from Princeton University. I am excited to work with students on topics in business strategy or data analysis! Outside of work, I love exploring new food - both cooking and restaurants. I also enjoy playing sports, including tennis and soccer, and being outside in nature for hikes or beach days.Project ideas
Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.
Assess a business idea and formulate a business plan
Have an idea for a new product? We can work together through the phases of building out a business strategy. We'll do market research to learn about how big the market is and whether it's growing. We'll apply a competitive lens to learn about who else is in the market and whether there's room for new competitors. We'll do customer research to understand what customer needs and pain points are with existing solutions. We'll use these inputs to define both a product and go-to-market strategy and create a business plan as a final outcome. Students will learn about the steps required to assess a business idea and how to execute on each step to create a data-backed plan.
Coding skills
SAS, Stata, Excel, RTeaching experience
Teaching assistant in MBA, guiding students in a project based classCredentials
Work experience
IBM (2021 - Current)
Lead Corporate Strategy ConsultantCornerstone Research (2016 - 2019)
Research AssociateEducation
Princeton University
BA Bachelor of Arts (2016)
EconomicsMassachusetts Institute of Technology (MIT)
MBA Master of Business Administration (2021)
Enterprise management