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Alexandra K

- Research Program Mentor

MBA Master of Business Administration


Marketing, Product design, Innovation/Entrepreneurship, Educational technology; French

Project ideas

Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.

Develop a Marketing Plan

Collaborate with a local business to develop a marketing plan that will help the company grow. This could involve developing customer personas, creating a presentation, or even brainstorming new products that would appeal to customers. Possible final product: PowerPoint presentation. This is especially relevant for students interested in growing a business and marketing.

Begin a Product Portfolio

Identify a problem in your school, home or community that you would like to solve. We will collaborate using design thinking frameworks to create a proposal for a solution. If interested, we can post your solution to a personal product portfolio page. Possible final product: PowerPoint Presentation; portfolio website page. This is especially relevant for students interested in technology and product design.

Write a Business Case

Identify a company that you would love to learn more about. Then, we can work together to get in touch with people working at the company and developing interview questions for them. After your interviews, you can put together a business case identifying a way in which you think the business was successful or unsuccessful at approaching a challenge. Possible final product: business case (a style of academic paper used in business schools). This is especially relevant for students interested in general management, or who are excited about a particular company or industry.

Business-focused research plan (open-ended)

If there is an area of business you are interested in exploring, we can work together to create a list articles, businesses, and experts that you could use as resources. Together, we could identify for a specific topic or question that you can explore in a paper. Possible final product: research paper; PowerPoint presentation; podcast. This is especially relevant for students who are interested in business, but are not sure what part of business or which industry they are most excited about yet.

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