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Brandon G

- Research Program Mentor

MBA Master of Business Administration candidate


Blockchain, Web3, Ethereum, NFTs, DeFi, Metaverse, Crypto

Project ideas

Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.

Creating Business Models with NFTs

NFTs enable true digital ownership of assets in digital worlds. However, NFTs have unique properties that make traditional business models difficult and enable capabilities that are not obvious at first glance. Explore the current application of NFTs (digital identity, metaverse, gaming, etc) and how they can be used in future use cases.

Metaverse Product Market Fit

The metaverse is a hot topic in tech culture, but what exactly is it? The metaverse encompasses many different tech stacks from virtual reality, augmented reality, and web3/blockchain/NFT architecture. Explore the metaverse landscape and breakdown how traditional businesses can expand their business to sell new types of products in the Metaverse.

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