Eli

PhD Doctor of Philosophy candidate

Expertise

Marketing, Decision Sciences, Behavioral Sciences, Judgment and Decision Making, Behavioral Economics, Environmental Sustainability, Green Consumerism, Consumer Behavior, Prosocial Behavior

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Project ideas

Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.

Persuasion (for Good)

How can we leverage the best and most impactful research from the realm of behavioral science to help make the world a better place? You will learn about the science of persuasion, nudging, and decision-making, as we create and test a brand new campaign designed to help make the world a better place. Examples include nudging consumers to make more environmentally friendly decisions, encouraging people to better support good causes, and helping to create a more equitable and just society. Have an idea to make the world a better place? Let's explore it together and see if we can make your idea a reality!

Invention and Innovation (Build a Business)

Interested in entrepreneurship, innovation, or invention? Have a great product idea that you want to make a reality? Let's explore! Students will learn how to develop new businesses and harness the power of research to grow a start-up.

Coding skills

R, R Studio, Qualtrics, Microsoft Suite