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Sarah Y

- Research Program Mentor

Industry expert at Kent State University

Expertise

Fashion Merchandising

Bio

Hello! My name is Sarah. I have been working in the Fashion Industry 5+ years in various areas such as Merchandising, Visual Merchandising, Creative Services, Marketing, and Wholesale. I am very passionate about capturing a brands identity or overall message and translating to make an impactful impression on the consumer. In my spare time I enjoy painting, meeting new people, reading, and, exploring new places.

Project ideas

Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.

Brand Marketing Campaign

Choose a brand of your choice and come up with an overarching brand campaign that is relevant in today's society. We will explore different avenues on how to reach the customer with our campaign.

Trend Forecasting

We will explore 12 different avenues of fashion forecasting. Then, picking 2-3 different types of forecasting and comparing similarities in trends and how they relate to one another.

Sustainability in Fashion

Research the overarching impact that fashion has on the environment. Dive into brands who are sustainable and brands that are not. How fashion is evolving in the direction of sustainability in various aspects.

Coding skills

N/A

Languages I know

English

Teaching experience

Mentored Freshman in undergrad who were undecided in their field and helped describe my position, company, and overall what professional life was like. As well, I helped mentor students who were on rotational program at my current position. Describing my job and helped delegate tasks and projects to give better idea of the role and what it would be like if they were an employee.

Credentials

Work experience

Ralph Lauren (2021 - Current)
Wholesale Marketing Associate Special Projects
Oakley (2021 - 2021)
Wholesale Merchant and Wholesale Visual Merchant
Diesel (2019 - 2020)
Visual Merchandising Coordinator for NA
Signet Jewelers, Jared the Galleria of Jewelry (2019 - 2018)
Visual Merchandising Coordinator, In-store Experience and Creative Services Specialist

Education

Kent State University
BS Bachelor of Science
Fashion Merchandising

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