- Research Program Mentor
Industry expert at Kent State University
BioHello! My name is Sarah. I have been working in the Fashion Industry 5+ years in various areas such as Merchandising, Visual Merchandising, Creative Services, Marketing, and Wholesale. I am very passionate about capturing a brands identity or overall message and translating to make an impactful impression on the consumer. In my spare time I enjoy painting, meeting new people, reading, and, exploring new places.
Brand Marketing Campaign
Choose a brand of your choice and come up with an overarching brand campaign that is relevant in today's society. We will explore different avenues on how to reach the customer with our campaign.
We will explore 12 different avenues of fashion forecasting. Then, picking 2-3 different types of forecasting and comparing similarities in trends and how they relate to one another.
Sustainability in Fashion
Research the overarching impact that fashion has on the environment. Dive into brands who are sustainable and brands that are not. How fashion is evolving in the direction of sustainability in various aspects.