How do the actual economic impacts of the Super Bowl and Coachella compare to the implications set by the companies and the media?
Project by Polygence alum Ruchika
Project's result
Research Paper, presented at Symposium of Rising Scholars
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Summary
The Super Bowl and Coachella are known for being huge events, bringing in millions of dollars every year to the Coachella Valley and the host city of the Super Bowl. These events enhance tourism by encouraging attendees to eat at restaurants and stay at nearby hotels. However, in recent research, the Super Bowl and Coachella’s estimated financial effects have been shown to be inflated in comparison to the actual results. Using research papers and news articles, I aim to analyze how the actual economic impacts of the Super Bowl and Coachella compare to the narratives portrayed by the companies and media.
Daira
Polygence mentor
MPA Master of Public Administration
Subjects
Social Science, Quantitative, Languages
Expertise
gender and labor economics, economic policy and research in Latin America
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Ruchika
Student
Hello! My name is Ruchika, and my project is about entertainment and how big sporting events or music festivals' overall economic impacts tend to differ in media and research. I chose to work on this project because I am interested in business, economics, and entertainment and wanted to learn more about it. After I am done with this project, I would like to present and publish my research.
Graduation Year
2027
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