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Polygence Scholar2026
Vera Voroshnina's profile

Vera Voroshnina

Class of 2027Yekaterinburg, Sverdlovsk oblast

About

Hello! My name is Vera, and my project is about how themed establishments can expand their audience without losing their unique identity. I chose to work on this project because I am interested in business and marketing, and I enjoy visiting themed cafes and restaurants. After my project is complete, I would like to use what I have learned to better understand how businesses can grow while staying true to their original concept.

Projects

  • "Expanding the Audience of Themed Establishments While Preserving Their Unique Identity" with mentor Daniel (Oct. 28, 2026)

Project Portfolio

Expanding the Audience of Themed Establishments While Preserving Their Unique Identity

Started Aug. 5, 2026

Abstract or project description

  1. Research Question How can themed establishments expand their audience without losing their unique concept and existing customers?
  2. Hypothesis Expanding an audience does not require diluting a concept if an establishment focuses on customer experience design, building a community around the brand, and targeted marketing.
  3. Research Methods. The research will include: A review of academic literature Comparative analysis of several themed establishments Analysis of customer reviews Interviews with owners and managers If possible, interviews or surveys with customers
  4. Key Areas of Analysis The main focus will be on which elements are most important to existing customers and which changes they are or are not willing to accept. The research will also examine which strategies establishments use to attract new customers.
  5. Final Outcome The final outcome of the research will be a short practical guide for entrepreneurs highlighting the main factors to consider when expanding the audience of a themed establishment while preserving its unique identity.