Symposium

Of Rising Scholars

Spring 2024

Vanshika will be presenting at The Symposium of Rising Scholars on Saturday, March 23rd! To attend the event and see Vanshika's presentation.

Go to Polygence Scholars page
Vanshika Sahu's cover illustration
Polygence Scholar2024
Vanshika Sahu's profile

Vanshika Sahu

Class of 2026folsom, CALIFORNIA

About

Projects

  • "What is the best price range for a product? What is the psychology that goes behind the choices that the customers make when deciding to purchase a specific product? How can I increase my price by increasing my brand value?" with mentor Eli (Working project)

Project Portfolio

What is the best price range for a product? What is the psychology that goes behind the choices that the customers make when deciding to purchase a specific product? How can I increase my price by increasing my brand value?

Started Nov. 20, 2023

Abstract or project description

Research that focuses on the psychology of consumers and how they mentally account for their money which in turn influences how they decide to spend that money on certain products. People are usually willing to spend a good amount of money on products that they deem to be of 'quality'. Quality can be deduced from the brand name of the company. Our research would target how companies can build their brand name through advertisements and positive reviews. and how social media's power over a business's potential target consumer market plays a role in making consumers more or less lenient in purchasing particular products via the illusory truth effect and how it. The article can help businesses find the price that's best for their company while assuring that they're turning a profit and the consumers are happy. It will help corporations identify how far a company can go in advertising products and when they've gone too far.