Tatum Tommack

How does the rise of influencer marketing on social media affect the consumption habits of teenagers?

Started May 5, 2023

Abstract or project description

Deadline: Mid August

Audience: Teenagers

Intended use: Inform

Rise: 2013 - now

Social Media: Instagram, Tik Tok, and Youtube

Consumption habits: What they’re buying and how much of it

Intended output: Informational Deck Research components Background Context: What is the current state of things? What does influencer marketing look like right now Compare and contrast how much teenagers buy over time: 2013-now How much money teenagers spend- taking account inflation (CPI) BIG SO WHAT: Why this is happening… Case studies Reccomendations Conclusion

Why: I am a teenager myself and spend a lot of time on social media. I love to shop as well and get a lot of inspiration from influencers online. One day I was out shopping for a new shampoo and decided to use tik tok as my research instead of a trustworthy website. I ended up buying a “popular” and “trendy” shampoo that although was really cute, made my head super itchy. From this, I learned that influencers can convince people, especially teenagers to buy almost anything they choose to promote. This led me to wonder “How does the rise of influencer marketing on social media affect the consumption habits of teenagers?”