Polygence Scholar2026
Snigdha Potluri
Class of 2027Allen, TX
About
Hello! My name is Snigdha and my project is on the trade-off between AI efficiency and emotional connection in marketing through the lens of business analytics and consumer psychology. I chose to work on this project because I am interested in understanding how AI may reshape brand loyalty, consumer trust, and emotional engagement in marketing. After my project is complete, I would like to publish my findings and continue exploring areas of business strategy, psychology, and emerging technology.Projects
- "to be submitted by student" with mentor Yixi (Working project)
Project Portfolio
to be submitted by student
Started May 28, 2026
Abstract or project description
to be submitted by student