Go to Polygence Scholars page
Saesha Dongre's cover illustration
Polygence Scholar2024
Saesha Dongre's profile

Saesha Dongre

Allen Highschool, Allen, TexasClass of 2025Allen, Texas

About

Hey!! My name is Saesha, and I am an incoming junior at Allen High School. My project is about sensory and neuromarketing. I want to research how the impact of auditory and visual elements in marketing materials on consumer perceptions, with a focus on revealing the neural mechanisms involved. I decided to study neuromarketing because I am passionate about science and business; hoping to double major in biology and marketing when I attend college.

Projects

  • "Investigate the impact of auditory and visual elements in marketing materials on consumer perceptions, with a focus on revealing the neural mechanisms involved, utilizing insights from neuro imaging studies." with mentor Eli (Working project)

Project Portfolio

Investigate the impact of auditory and visual elements in marketing materials on consumer perceptions, with a focus on revealing the neural mechanisms involved, utilizing insights from neuro imaging studies.

Started June 29, 2023

Abstract or project description

A literature review drawing on behavioral economics and neuroscience (neuroeconomics) research. Saesha will submit in more detail.