Navya Handa

How do diverse online marketing strategies influence consumer buying, and what effect do they have on companies and their responses plus what impact they both have on the economy on a broader scale

Started May 14, 2025

Abstract or project description

This research investigates how diverse online marketing strategies influence corporate decision-making and consumer behavior. The study examines various digital marketing approaches to understand their effectiveness in driving purchasing decisions. We analyze exceptional cases, such as iPhone sales, where traditional online marketing influence patterns may not apply. The research explores the interconnected relationship between digital marketing strategies, consumer responses (purchasing or abstaining), and subsequent corporate actions. Furthermore, we assess how these online marketing-driven behaviors collectively impact broader economic performance. By examining this complex interplay between digital marketing tactics, consumer psychology, corporate strategic responses, and economic outcomes, this study aims to provide comprehensive insights into a digitally shaped market.