The effects of unconscious thought on effective decision-making.

Started Mar. 26, 2022

Abstract or project description

With the rise of research studying the unconscious mind, it is imperative to apply computational models to this complex system. Both the conscious and unconscious mind are at play in decision making, while the unconscious mind remains less clearly understood. This study plans to use open-sourced data to explore the effects of unconscious decision-making through a regression model. We hypothesize that, given time to unconsciously process information, individuals will be largely more effective at decision-making. This paper will be important in adding to the literature and studies behind both conscious and unconscious thought.