Drew Stenzler

What factors in marketing mental health are most important to consider to increase utilization of resources?

Started Apr. 1, 2026

Abstract or project description

During this project I aimed to better understand the impact of social media and mental health campaigns on peer interest as well as engagement and utilization in mental health endeavors (e.g., seeking and sharing/supporting resources to others). Through this research project, I completed a literature review on existing health and mental health promotion strategies and analyses of how individuals interact with available mental health resources across various contexts (e.g., school, workplace, social media, etc.). Based on limited existing research, I also engaged in data collection by means of a survey with peers within my school and community. By doing so, I was able to better assess and understand how successful certain tactics are in engaging an online audience as well as ways to increase one’s involvement with available mental health resources. Overall, the goal of my research was to understand not only how to increase public awareness of mental health resources, but to be able to use these findings to create a specific strategy for resource utilization that can be implemented in my school.