Symposium

Of Rising Scholars

Spring 2024

Crystal will be presenting at The Symposium of Rising Scholars on Saturday, March 23rd! To attend the event and see Crystal's presentation.

Go to Polygence Scholars page
Crystal Grama's cover illustration
Polygence Scholar2024
Crystal Grama's profile

Crystal Grama

Class of 2025Walnut, Californi

About

Projects

  • "Examining How Design Features in Genshin Impact Encourage Player Spending" with mentor Kimi (Jan. 29, 2024)

Project Portfolio

Examining How Design Features in Genshin Impact Encourage Player Spending

Started Dec. 19, 2023

Abstract or project description

This paper explores Genshin Impact’s success using a design lens. Through an autoethnographic study, we analyze how Genshin Impact’s open-world gameplay, reward systems, and player engagement mechanisms, successfully addresses the psychological needs of Self-Determination Theory (competence, autonomy, and relatedness). In addition, easy access to the game and the soft-selling marketing approach further enhance the game’s appeal. Through these gameplay and marketing aspects, Genshin Impact aims to foster long-term player loyalty.