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Polygence Scholar2024
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Crystal Grama

Class of 2025Walnut, Californi



  • "Examining How Design Features in Genshin Impact Encourage Player Spending" with mentor Kimi (Jan. 29, 2024)

Crystal's Symposium Presentation

Project Portfolio

Examining How Design Features in Genshin Impact Encourage Player Spending

Started Dec. 19, 2023

Abstract or project description

This paper explores Genshin Impact’s success using a design lens. Through an autoethnographic study, we analyze how Genshin Impact’s open-world gameplay, reward systems, and player engagement mechanisms, successfully addresses the psychological needs of Self-Determination Theory (competence, autonomy, and relatedness). In addition, easy access to the game and the soft-selling marketing approach further enhance the game’s appeal. Through these gameplay and marketing aspects, Genshin Impact aims to foster long-term player loyalty.