Akshita Katiyar

To what extent have key factors influenced the success or failure of M&As in the software and technology industry?

Started Feb. 19, 2025

Abstract or project description

This research paper investigates the key factors that contribute to the success or failure of mergers and acquisitions (M&As) in the software and technology industry through the comparative analysis of four high-profile cases. Facebook’s acquisition of WhatsApp and Google’s acquisition of YouTube are examples of successful outcomes, while Microsoft’s acquisition of Nokia and Google’s acquisition of Motorola Mobility highlight failed integrations. The study finds that strategic alignment and operational autonomy were the most critical determinants of success, whereas unclear synergies, cultural friction, and poor integration planning and forethought contributed significantly to failed deals. By examining the integration approaches, financial performance, and post-acquisition outcomes, the paper draws practical conclusions on how technology firms can improve the execution of M&A deals and long-term value creation.