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How does the design of Multi-Level Marketing companies, compared to Ponzi Schemes, disproportionately affect certain demographics?

Started May 1, 2025

Abstract or project description

Psychological tactics for MLM How does it specifically affect a specific (perhaps disproportionately) demographic, often women (stay-at-home moms) Susceptibility? Design of the MLM itself - how does it affect it Ponzi Schemes? (different from MLM?) Design of MLM & Ponzi schemes (compare & contrast) Include marketing tactics - involved in the design itself Unlike MLM, Ponzi schemes deal with non-existent companies Varying set-ups Ponzi schemes have no underlying product being sold In MLM, there is often a physical product Is an incentive to sell more common in MLM? Recruiters play on emotions & use high-pressure tactics May be an “abuse” of relationships