How can a beauty brand safely manufacture and market products targeted towards a younger audience (Gen Z and Gen Alpha)?
Project by Polygence alum Hannah
Project's result
I made a methodology document, a mock campaign, and an infographic to show my findings of my research.
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Summary
This project will consist of an assessment of different beauty brands’ marketing and products specifically about how transparent they are with their younger customers about ingredients, target audience, and more. Research will include compiling a list of relevant beauty brands that are used by younger consumers (Gen Z and Gen Alpha) and assessing these brands against a set of parameters to determine whether they are safely and responsibly catering to this audience. The outcome of this research will be: 1) A methodology that describes the assessment parameters in the form of an assessment rubric, 2) An infographic that provides an overview of what a responsible beauty brand should do to meet the needs of a younger audience, and 3) a "mock ad campaign" that clearly and appropriately describes who the product is for, with age-appropriate branding.
Aparna
Polygence mentor
MBA Master of Business Administration
Subjects
Business, Social Science, Quantitative
Expertise
Behavioral Economics, Social Impact and Finance, Venture Capital, Business Management, Clean Energy, Financial Technology, Financial Crime Compliance, Development Economics
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Hannah
Student
Graduation Year
2026
Project review
“My experience has exceeded my expectations because of how kind and knowledgeable Aparna is. She listened to all of my ideas and helped guide my project into something I am proud of.”
About my mentor
“Aparna was a great mentor for my project and always came to the sessions prepared with something new to teach me. I have learned so much from her and I could not have done my project without her!”
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