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Carolyn S

- Research Program Mentor

PhD candidate at Northwestern University


Health Communication, Science Communication, Environmental Communication, Persuasion & Rhetoric, Public Speaking


Hi! My name is Callie, and I'm a PhD student at Northwestern University. I'm in the Media, Technology, and Society program, which is a very fancy name for an interdisciplinary program that's primarily focused on driving social and cultural change through the study of communication. My area of research is in health communication- think persuasion, message effects, and the ways that communication effects our attitudes and behaviors in the context of health. As a student at Northwestern, I work in the Health Communication Interaction Design (HCID) Lab, which develops and applies communication and behavioral theory to design and test communication-based interventions. In addition, we evaluate messages to identify strategies that improve behavioral and psychosocial outcomes. I live in Chicago with my husband and three adorable, treat-obsessed dogs. In our free time, we enjoy exploring our neighborhood and trying food from all kinds of restaurants. I have always loved working with students through mentoring and teaching, which is why I hope to stay in academia as a professor upon graduation.

Project ideas

Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.

The Persuasive Potential of Message Framing, Temporal Orientation, and Self-Affirmation in Anti-Vaping Campaigns

This is a project I am currently working on that aims to better understand what aspects of anti-vaping messages are most persuasive. Additionally, the project looks to establish how successful certain messages might be in changing attitudes and behaviors among individuals who use e-cigarettes.

Languages I know


Teaching experience

I have TA'd undergraduate and graduate courses, and currently teach an undergraduate public speaking course at Northwestern University. I have extensive experience as well in mentoring students one-on-one from my time as a Graduate Advisor at Wake Forest University.


Work experience

Northwestern University (2020 - Current)
PhD Student; Instructor


Mercer University
BA Bachelor of Arts (2016)
Communication Studies and Spanish
Wake Forest University
MA Master of Arts
Northwestern University
PhD Doctor of Philosophy candidate
Media, Technology, & Society

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