- Research Program Mentor
PhD candidate at Northwestern University
Health Communication, Science Communication, Environmental Communication, Persuasion & Rhetoric, Public Speaking
BioHi! My name is Callie, and I'm a PhD student at Northwestern University. I'm in the Media, Technology, and Society program, which is a very fancy name for an interdisciplinary program that's primarily focused on driving social and cultural change through the study of communication. My area of research is in health communication- think persuasion, message effects, and the ways that communication effects our attitudes and behaviors in the context of health. As a student at Northwestern, I work in the Health Communication Interaction Design (HCID) Lab, which develops and applies communication and behavioral theory to design and test communication-based interventions. In addition, we evaluate messages to identify strategies that improve behavioral and psychosocial outcomes. I live in Chicago with my husband and three adorable, treat-obsessed dogs. In our free time, we enjoy exploring our neighborhood and trying food from all kinds of restaurants. I have always loved working with students through mentoring and teaching, which is why I hope to stay in academia as a professor upon graduation.
The Persuasive Potential of Message Framing, Temporal Orientation, and Self-Affirmation in Anti-Vaping Campaigns
This is a project I am currently working on that aims to better understand what aspects of anti-vaping messages are most persuasive. Additionally, the project looks to establish how successful certain messages might be in changing attitudes and behaviors among individuals who use e-cigarettes.