Sarah T
- Research Program Mentor
MS Master of Science candidate
Expertise
data science, data analytics, statistics, data visualization, machine learning
Project ideas
Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.
Predicting Customer Behavior
What factors influence consumer's interest or disinterest in a product? Many companies are moving more and more towards targeted ads to their customers, but how do they know what content to send to each individual? This project would involve an exploratory data analysis of customer past behavior ultimately clustering them into groups and predicting future consumer behavior.