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Alana B

- Research Program Mentor

Industry expert at James Madison University


UX design, market research, Resume edits, interviewing, intro to investing


I am a dedicated professional with a fervent passion for UX/UI design and continuous process enhancement. My journey through the ranks of Dell, a Fortune 500 corporation, showcases my commitment and expertise. Beginning as a Senior Analyst, I navigated my way to the role of Program Manager, steering projects to success. Today, I proudly lead a diverse team of 15 individuals across six countries as a Manager, harmonizing global efforts to deliver exceptional user experiences and drive innovation. Outside of my professional pursuits, my personal passion lies in non-profit endeavors. Currently, I hold the position of Managing Director for the NYC chapter of Girls In Tech, a non-profit organization. In this role, I orchestrate a range of impactful initiatives such as Hackathons, coding bootcamps, AI panels, and networking events, all aimed at fostering diversity and empowerment within the tech industry.

Project ideas

Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.

Business expansion plan

Crafting a business plan for the expansion of a medium-sized business into a new market is a comprehensive endeavor that involves various strategic components. This project would commence with extensive market research to identify target demographics, trends, and potential opportunities. Concurrently, meticulous competitor analysis would be conducted to assess strengths, weaknesses, and differentiation points. The next phase entails data gathering from diverse sources to ensure informed decision-making. High-level financial documents, including revenue projections, cost estimates, and ROI analysis, would be meticulously prepared to outline the financial feasibility of the venture. Moreover, the plan would incorporate a robust marketing strategy, supply chain considerations, and potential regulatory challenges, culminating in a holistic roadmap that navigates the business through successful entry and sustainable growth within the new market.

Languages I know

Spanish (fluent), Chinese (intermediate)

Teaching experience

I was a tutor in college for fellow international business and management major students


Work experience

Dell (2018 - Current)


James Madison University
BBA Bachelor of Business Administration (2018)
International Business

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