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Alana B

- Research Program Mentor

Industry expert


UX design, market research, Resume edits, interviewing, intro to investing

Project ideas

Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.

Business expansion plan

Crafting a business plan for the expansion of a medium-sized business into a new market is a comprehensive endeavor that involves various strategic components. This project would commence with extensive market research to identify target demographics, trends, and potential opportunities. Concurrently, meticulous competitor analysis would be conducted to assess strengths, weaknesses, and differentiation points. The next phase entails data gathering from diverse sources to ensure informed decision-making. High-level financial documents, including revenue projections, cost estimates, and ROI analysis, would be meticulously prepared to outline the financial feasibility of the venture. Moreover, the plan would incorporate a robust marketing strategy, supply chain considerations, and potential regulatory challenges, culminating in a holistic roadmap that navigates the business through successful entry and sustainable growth within the new market.

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