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Drew G

- Research Program Mentor

PhD at University of Southern California (USC)

Expertise

Social psychology, humor, comedy, influence & persuasion, authenticity, human-AI interaction, creativity, happiness, positive emotions, pride, misinformation, metacognition, social influence, conformity, person perception

Bio

Hi! I'm a social psychologist and received my PhD from USC in 2026. I research how subtle factors influence our behavior and opinions, for example, how distracting background noise and poor venue acoustics can make the same jokes seem less funny to an audience. I'm very passionate about research and teaching. My research has covered areas including human-AI interaction, authenticity, humor appreciation, humor production, creativity, positive emotions, affective forecasting, misinformation, and metacognition. Fun fact, my research has been mentioned in a monologue on Jimmy Kimmel Live! And I have taught Introduction to Psychology, Psychology Statistics, and The Psychology of Humor courses and mentored undergraduate research assistants at the University of Southern California. Several of my research assistants have gone on to professional research roles (i.e, lab manager) and graduate school. I would love to share my passion and mentorship with others. Outside of research and teaching, I love music and comedy. I appreciate reading fiction in my downtime (Tolstoy, David Sedaris, Sally Rooney, & more) and learning new games. I love trying new things in general (e.g., food, creative projects). When I have more time in the future, I'd love to get back into performing standup comedy, gardening, and ceramics (hand-building).

Project ideas

Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.

Does time of day affect our sense of humor?

Comedy is mostly consumed in the evening rather than the morning (think late shows, live shows, etc). If you ask people, most seem to predict that the same joke would be twice as funny to them in the evening than the morning. However, I've run small-scale tests of this and almost seem to find the opposite. I think there's potential to test this on a larger scale, and I think people would be very interested in the results. The methods are pretty simple here. Assign friends/volunteers to rate the funniness of memes and comedy videos in the morning (8am - 9:30am) vs. the evening (6pm - 7:30pm).

License to Joke

People usually try to avoid making embarrassing mistakes like forgetting an important name, making typos, mixing up words, or showing a lack of awareness of their surroundings. In contrast to most people, comedians sometimes intentionally make fools of themselves to entertain others. Is it funnier when someone makes an embarrassing mistake if people know the person used to be a comedian? Are people punished less for making the same mistakes when they have a history of being a comedian? I.e., is it funnier when Trump forgets the Prime Minister of Japan's name and calls him "Mr. Japan" than if another politician did so, because he has an entertainer background? Would a non-entertainer come across as more awkward and less competent if they made the same mistake?

Do the NFL combine drills predict a college athlete's future success in the NFL?

There's a lot of open-access data on NFL (and more) athletes' prior performance in college and their NFL combine drill performance. We could gather this data on players and see whether and to what extent NFL combine drill performance or past college performance (i.e. yards received, etc) predict the NFL performance (or Fantasy points) of a player in their first year in the NFL.

When Are Jokes Funnier When AI Tells Them?

Past research shows that people often find art to be less creative and interesting when they're told "AI made it." My research shows, in particular, that comedians' jokes are rated less funny when audiences are told they used AI to write the jokes. We show evidence that this is because people find jokes to be less authentic when produced by AI. However, the jokes we tested involved human experiences AI would never have experienced itself. Would the results differ when AI tells a joke about experiences it likely has a lot of experience with (i.e., answering dumb questions, hallucinating, being forced to people-please)? Compared to a person who has never had to answer a million dumb questions or people-please, would jokes about these experiences be more authentic and funnier coming from an AI?

Coding skills

R

Languages I know

Spanish - Intermediate

Teaching experience

I have taught Introduction to Psychology, Psychology Statistics, and The Psychology of Humor at USC as either a TA or as the instructor of record. Next semester, I am teaching Non-Experimental Methods in Psychology as the instructor. I currently mentor two undergraduate students. And several of my past mentees have gone on to graduate school or professional research roles (i.e., lab manager at USC). My two favorite types of interactions with people are when I'm learning or teaching. I'm excited to share my passion for research to others and help them grow and give them opportunities I wish I had when I was younger.

Credentials

Work experience

Perfect Search Media (2017 - 2020)
Senior Analyst
University of Southern California (2025 - Current)
Assistant Lecturer
University of Southern California (2021 - 2024)
Teaching Assistant

Education

Northwestern University
BA Bachelor of Arts (2016)
Double major in Psychology, Statistics; And a certificate in Integrated Marketing Communications
University of Southern California (USC)
MA Master of Arts (2022)
Psychology
University of Southern California (USC)
PhD Doctor of Philosophy (2025)
Social Psychology

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