MBA Master of Business Administration candidate
Launch and Build a Pre-Order Campaign
Build a pre-order campaign for a product/service you want to lunch! Using platforms like Kickstarter and Indiegogo, turn your idea into a reality with a compelling video, content, diagrams, and more. You will learn how to tell your story, monetize your idea, and raise money from friends, family and beyond to support your idea.
Data Collection & Analysis through Consumer Surveys and Focus Groups
If you are interested in doing market research, this is a great way to learn the basics. Learn how to write a survey and focus group questions to gather statistically significant results. You will learn how to design and build a survey using tools such as Survey Monkey, Qualtrics, and Mechanical Turk, as well as how to analyze the data using the tool of your choice (Excel, SQL, Python). Advanced applications can include applying conjoint and clustering analysis to your data!
ABCs of Launching a Venture: Building a Business Plan
Have some ideas and not sure where to go? This will help you think through the ABCs of launching your venture, using the lean / bootstrapping model as your guide. Learn how to develop an early prototype and get beta testers!
Design Thinking Research
Interested in solving some of the world's biggest problems but don't know where to begin? Using design thinking technique we begin with a problem-first approach (not solution first!) to build user empathy and understand the best techniques to solve user's problems. This is great for anyone look to come up with business solutions to pressing problems.