Mallika S
- Research Program Mentor

MBA candidate at University of Chicago

Expertise

product management, marketing, brand management, beauty, cosmetics, skincare,

Bio

Hello! My name is Mallika and I am an MBA student at University of Chicago - Booth. Before starting my master's degree, I was working in tech as a consultant and product manager. I am passionate about building product features from scratch and bringing them to life through marketing. I hope to break into the beauty and cosmetics industry to build inclusive brands made for all skin tones. Outside of work I love travelling, volunteering at animal rescues, and creating craft cocktails with friends.

Project ideas

Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.

How to build your personal brand

Analyze the most effective strategies for building a personal brand. Conduct interviews with successful individuals in the industry, analyze their branding strategies, and survey their audience to understand perceptions and preferences. Build a comprehensive guide outlining actionable steps for individuals to build and strengthen their personal brands in competitive industries.

Study the Impact of Influencers on Beauty Companies

Look into how influencer partnerships affect consumer behavior and brand loyalty in the beauty industry. Analyze social media metrics, conduct surveys among beauty consumers, and interview industry experts to assess the impact of influencer marketing on brand perception and sales. Present effectiveness of influencer marketing strategies and recommendations for beauty companies on optimizing influencer partnerships.

The Importance of Personal Finance Curriculum in College

Research the impact of integrating personal finance education into college curriculum on students' financial literacy and behavior. Compare financial literacy levels and behaviors between students who have and have not received formal personal finance education, conduct surveys, and analyze long-term financial outcomes. Provide recommendations for educational institutions on the benefits and implementation strategies of incorporating personal finance courses.

Languages I know

Spanish, Hindi, Marathi

Teaching experience

I have mentored high school juniors within the Chicago Public School System. I have also mentored college students and other first generation young professionals looking to break into tech.

Credentials

Work experience

Workday (2022 - Current)

Product Manager

Workday (2018 - 2022)

Consultant

Education

Purdue University

BS Bachelor of Science (2018)

Marketing

University of Chicago

MBA Master of Business Administration candidate